The Polish Telemetry Project - a meeting with representatives of the media market.
13.03.2019
In the framework of the Polish Telemetry Project, consultations were held on 27 February 2019 at the head office of the National Broadcasting Council with representatives of all stakeholders in the media market involved in the development of the new standard for measuring media consumption.
During these deliberations, which was the first time that the representatives of all the stakeholders interested in developing the new standard for measuring media consumption had all sat down at one table together, the main topics of discussion included the assumptions and methodology of the survey.
The meeting was attended by experts representing television, radio and internet broadcasters, media houses, advertising companies, and also experts from the Warsaw School of Economics, PBS and Polish Telemetry.
Polish Telemetry – a working group on behalf of the National Broadcasting Council which is developing the concept of the new standard for measuring the media market –
put forward for debate the latest version of the measurement tools to be used during the initial pilot survey. The parties agreed to continue the work in the same composition and format at the end of next week.
